July 24, 2014
Equity in Sales Force Compensation
Our popular “Meet the Speaker” series, featuring interviews with speakers at the 22nd Annual NASPP Conference, is a great way to get to know our many distinguished speakers and find out a little more about their sessions in advance of the Conference.
For today’s “Meet the Speaker” interview, we feature an interview with Reese Bacon of BDO, who will lead the session “The Role of Equity in Sales Force Compensation.” Here is what Reese had to say:
NASPP: What is the most critical thing NASPP Conference attendees need to know about using equity in sales compensation?
Reese: Equity can be a very effective reward element for sales professionals.
NASPP: What common mistake do companies make when offering equity to sales professionals and how can they avoid it?
Reese: A common mistake is not considering equity within the whole framework of the reward structure and not clearly specifying what objectives equity is to play.
NASPP: What is the worst horror story you can tell about equity used in sale compensation?
Reese: Post-IPO companies losing key talent because equity packages were too rich.
NASPP: If you had a store on Etsy, what would you sell in it?
Reese: I wouldn’t sell it but I would give away free inspiration, joy, and hope for anyone needing it that day.
Don’t miss Reese’s session “The Role of Equity in Sales Force Compensation” at the NASPP Conference!
About the NASPP Conference
The 22nd Annual NASPP Conference will be held from September 29-October 2 in Las Vegas. This year’s program features 60+ sessions on today’s most timely topics in stock compensation; check out the full agenda and register today!