The NASPP Blog

September 13, 2017

Break Through to Your Board: Communicate More Effectively with Hypnotic Speech Patterns

Our popular “Meet the Speaker” series, featuring interviews with speakers at the 25th Annual NASPP Conference, is a great way to get to know our many distinguished speakers and find out a little more about their sessions in advance of the Conference.

For today’s “Meet the Speaker” interview, we feature an interview with Bryan Cassidy of Plan Management Corp., who will lead the session “Break Through to Your Board: Communicate More Effectively with Hypnotic Speech Patterns.”  Here is what Bryan had to say:

NASPP: How can communication skills help our Conference attendees?

Bryan: As equity compensation professionals, NASPP Conference attendees are often in roles that require communication with a broad and diverse set of stakeholders.  From HR and finance teams, to participants and executives, equity administration professionals sit right in the middle.  The board of directors is one of the groups that can most directly impact our role, whether it is in the design of the equity plan (i.e., will it be at all feasible to administrate?), or engagement with board members regarding their own awards.  For this reason, learning to effectively communicate and persuade is a skill that will benefit all attendees in their day to day jobs, not to mention the power of persuasion in every day life!

NASPP: What is one best practice companies should implement?

Bryan: I was always of the opinion that more companies should implement regular, organizationally-sponsored stress management solutions, whether in the form of yoga classes, meditation rooms, mindfulness training, self-hypnosis seminars, or even sanctioned power naps.  A clear, rested, and focused mind is a major linchpin to being able to communicate effectively and to a company having a workforce that is more content and productive.

NASPP: Can communicating effectively be useful outside of work?

Bryan: The good news is that these techniques can be used in all areas of one’s life, not just the professional or financial arenas—from more productive and positive interactions with service people to better conflict resolution and deeper intimacy with friends and lovers.  They even work on yourself!  You can draw on these language patterns to record (or even just think) positive, effective affirmations that, if used on a regular basis, can change your own feelings and behavior.

NASPP: What is your superpower?

Bryan: Mind control.  All right, not really like the comic books, perhaps, but to a certain extent it’s similar.  The difference is that I help people control their own minds.  I like to perform fun, informative hypnosis shows and demonstrations to reveal the incredible power of the subconscious.

Don’t miss Bryan’s session, “Break Through to Your Board: Communicate More Effectively with Hypnotic Speech Patterns,” at the NASPP Conference!

About the NASPP Conference

The 25th Annual NASPP Conference will be held from October 17-20 in Washington DC. This year’s program features close to 100 sessions on today’s most timely topics in stock and executive compensation; check out the full agenda and register today!