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February 17, 2011

2011: Fired Up for the 19th Annual NASPP Conference!

If you follow the NASPP on Twitter or Facebook, then you already know when and where the NASPP’s 19th Annual Conference will be held!

As you know, the window for submitting speaking proposals for the Conference is open and I’m already excited. People are getting really creative this year and I can’t wait to see what will get chosen! Don’t worry if you’re still working through the details of your submissions; we won’t start the difficult selection process until after the window closes on February 28th. Also remember that one is never enough. Each company can submit up to three proposals–hedge your bets and make sure your company maxes out the limit. (Remember to communicate with your other departments so you don’t accidently go over three.)

Around this time of year, I get emails from NASPP members wanting to get the inside scoop on what presentation topics are most likely to get chosen. Honestly, the inside scoop is that there is no inside scoop. Our proposal submission site has a wealth of suggestions that will help you get on the list of speakers for the Conference this year. However, these are my personal top three tips:

Tip #1: Fly Low

Regardless of your topic, we like to see presentations that will give us specific practical guidance and in-depth coverage of relevant areas. Case studies make fantastic illustrations, especially if your panel includes more than one company with different experiences on the same issue.

Tip #2: Diversify

It works for investing and it works for a phenomenal presentation. If you want to cover a topic thoroughly, get at it from multiple viewpoints. We are particularly fond of panels that include more than one firm because of the different perspectives that can be offered. We also specifically give preference to submissions that include an issuer company (or two).

Tip #3: Turn Up the Heat

It goes without saying, but I’ll do it anyway. The NASPP loves hot topics! We want our Conference attendees to get exactly what they are looking for. We have a great list on our proposal submission site, but it’s by no means exhaustive. Don’t be shy about perusing the NASPP Discussion Forum to see what issues are buzzing there or polling your peers to find out what they are struggling with right now.

There are, however, some subtleties about the selection process. Many topics are so in demand that we receive multiple submissions with different ideas for covering them. Every year, we do see equally irresistible proposals for an essential topic. There are a few tiny things that could give you that special edge: have clever title, provide detailed topic points, and include a description of what additional materials you’ll be providing. Be flexible, too, because sometimes we may ask you to join forces with another panel to create a hybrid that offers the best of both.

Also, don’t be afraid of a topic that isn’t shiny and new. Some topics like plan administration or tax withholding and reporting never go out of fashion because they never cease to be a major focus for equity compensation professionals. If you have an innovative approach to an old challenge, we want to know!

Proposal Assistance Program

It’s cutting it close, but it’s still not too late to qualify for the Proposal Assistance Program for this year’s Conference. If you are planning on exhibiting this year, reserve your booths now and you can participate in this invaluable program before the proposal submission window closes on February 28th. Through this program, you’ll receive personal feedback on how to improve your speaking proposals for the Conference, giving you a clear edge over your competition.

-Rachel

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